Creekside Organics is launching its 2026 California grape season, featuring organic Thomcord and Kyoho grapes marketed under the Fruit World brand. This season also introduces new retail packaging designed to meet the evolving needs of shoppers and retailers.
“We’ve always believed that flavor comes first,” says Bianca Kaprielian, co-CEO of Creekside Organics. “Our grape program may be small compared to some, but it’s built around varieties that create excitement, tell a story and keep customers coming back year after year.”
Leading the lineup is Fruit World’s signature organic Thomcord grape. A cross between a Concord grape and a Thompson Seedless grape, Thomcords deliver the rich, nostalgic flavor of Concords with a tender skin and seedless eating experience that appeals to consumers of all ages.
Returning alongside Thomcords is the Kyoho grape, a celebrated Japanese variety prized for its large berries, deep sweetness and distinctive flavor. Long popular in Asian markets, Kyoho grapes continue to gain fans across North America as consumers seek unique produce experiences and premium specialty fruit.
This season also marks the introduction of Fruit World’s new recyclable cardboard grape punnet. Developed to improve performance throughout the supply chain, the new package offers greater durability while maintaining the brand’s commitment to reducing plastic use. The punnet also provides a slightly smaller pack size, offering retailers another option as shoppers become increasingly mindful of grocery spending.
“We’re always looking for ways to improve both the customer experience and the shopper experience,” Kaprielian says. “The new punnet protects the fruit better, merchandises beautifully and offers a pack size that works well for today’s consumers.”
The new packaging replaces Fruit World’s previous paper tote format and reflects the company’s continued commitment to innovation, functionality and sustainability.
“We learned a lot from our earlier packaging efforts,” Kaprielian says. “This new design delivers the durability retailers need while continuing to showcase the exceptional quality of our grapes.”
Fruit World’s Thomcord program will once again feature its popular Thomcord Tales initiative. Each package includes an invitation for consumers to text the farm directly with questions, comments and stories about their experience with the grapes.
“One of the most rewarding parts of our grape program is hearing directly from the people enjoying the fruit,” Kaprielian says. “Whether it’s a memory sparked by the flavor of a Thomcord or a question about how the grapes are grown, every text helps us build a deeper connection between consumers and the family farms behind the fruit.”
