The Packer’s Organic Fresh Trends 2023 survey is valuable to marketers and retailers seeking to answer the question, “Who is my organic consumer?” In mid-October of 2022, more than 1,000 U.S. consumers were asked about their organic purchasing habits.
A sought-after ingredient in soups, dips, omelets and more, green onions are a mainstay for American consumers.
The Packer’s Organic Fresh Trends 2023 indicates increasing interest in organic green onions. Seventeen percent of consumers in the survey said they exclusively buy organic green onions, up from 14% in the 2022 survey and 11% in 2021.
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Forty-one percent of consumers said they bought organic green onions at least periodically, up from 31% in 2022 and 28% in 2021.
Organic Fresh Trends research indicates the heaviest consumers of organic green onions are higher-income shoppers. For example, 22% of consumers earning more than $100,000 said they shop exclusively for organic onions, compared with just 12% for those earning less than $25,000.
Younger consumers also indicate much greater interest in organic green onions compared with their older counterparts. Organic Fresh Trends research found that 28% of consumers 18-29 years old said they exclusively purchased organic green onions, compared with 9% for those 50-59 years old and 10% of consumers over 60 years old.
