Consumers love strawberries, and they are showing big enthusiasm for organic strawberries.
IRI retail scan data shows that retail organic strawberry sales in 2021 totaled $447.6 million, up a whopping 22% from 2020.
Organic strawberries accounted for 12.2% of total retail strawberry sales in 2021, IRI data shows. Organic strawberries also represented nearly 6% of total organic produce sales in 2021, according to IRI.
Retailers in 2021 moved 98.5 million pounds of organic strawberries at an average retail price of $4.55 per pound, retail scan data reveals.
The Packer’s Organic Fresh Trends 2023 survey is valuable to marketers and retailers seeking to answer the question, “Who is my organic consumer?” In mid-October of 2022, more than 1,000 U.S. consumers were asked about their organic purchasing habits.
The Packer’s Organic Fresh Trends 2023 survey found that 15% of consumers shopped exclusively for organic strawberries, compared with 15% in 2022 and 14% in 2021.
Thirty-five percent of consumers said they purchased organic strawberries at least periodically, up from 33% in 2022 and 2021, according to the survey.
Higher-income consumers purchased more organic strawberries than lower-income consumers, but sales were fairly robust in all income categories, according to Organic Fresh Trends 2023.
Consumers with kids (23%) are much more likely to shop exclusively for organic strawberries compared to shoppers with no kids (9%), according to the survey.
In addition, Organic Fresh Trends survey data shows younger consumers are much more likely to purchase organic strawberries.
The survey found 25% of consumers 18-29 years old exclusively shopped for organic strawberries, compared with just 7% for shoppers over 60 years old.
