Digital trading platform Consentio has added sustainability data enabling buyers and sellers to initially view carbon dioxide and water consumption data when trading produce,.
“This is a small start, but our aspirations are much greater,” Benoit Vandevivere, CEO and co-founder of Consentio, said in a news release. “We will be incrementally adding more sustainability features such as details of the grower and the produce journey from farm to fork.”
The Consentio digital platform tracks fresh produce transactions from the grower, through the distributors to the retailers, and with 12,000 users globally, according to the release.
The new sustainability feature will enable buyers to view carbon and water data, alongside price and availability, when selecting a supplier of produce, according to the release. The sustainability data published in Consentio is drawn from accredited government sources, the company said. While it is possible for suppliers to update their data, the sustainability data provided must be accredited.
“It is not just fresh produce; the entire world of food production and supply is changing rapidly,” Vandevivere said in the release. “Consumers want to know more about the food they eat, where it was produced and when, what the carbon impact has been during the food production, and much more. Retailers are now looking for suppliers who can provide true and verifiable provenance with transparent supply chains, meaning some food producers are finding it harder to gain shelf space. It is our aim to place Consentio at the heart of this revolution, offering provable, transaction-based, transparent supply chains, accessible from all technologies.”
