Digital cold chain provider DeltaTrak says it has launched its UBQ Network, an all-in-one platform tailored for the North American produce and grocery markets.
The digital marketplace initially connects 25 leading service providers with 5,000 North American and 25,000 global customers to offer a supply chain transaction ecosystem to enhance cold chain transparency and sustainability and ensure traceability compliance, according to a news release.
DeltaTrak said the UBQ Network streamlines processes — from monitoring temperature fluctuations to tracking delivery schedules — into a single platform offering digital cold chain logistics, seamless collaboration and data-driven business intelligence from a simple-to-use interface.
The network’s ecosystem features partnerships with global service providers such as DeltaTrak for IoT devices, a global leader in insurance broking for digital cargo insurance; Blooms Trade for trade finance, global payments and FX solutions; RED for carbon emission reporting; StilFresh for inspections and claims; and Fructidor, a global produce buyer and seller network.
The company said produce suppliers can easily and effectively protect valuable products with digital cargo insurance and access faster payments with factoring. Large importers and grocers receive difficult-to-measure carbon emission reports from producer growers.
“We created the UBQ Network to meet the changing demands of the produce industry, ensuring that even the most demanding produce categories arrive on time in optimal condition to maximize consumer satisfaction,” said Karl McDermott, chief software-as-a-service officer of UBQ Network. “By addressing these new challenges, our platform not only reduces waste, but also supports sustainability goals and positively impacts costs and working capital — a key consideration for executives in the produce industry.”
DeltaTrak said UBQ Network plans to offer “try and buy” and “pay-as-you-go” pricing and service models.
“We are excited to participate with UBQ Network. Its Freshness Index, to estimate hidden shelf life in the avocado ripening process, and the carbon emission reporting align perfectly with our commitment to ‘Do Good,’” said Andrew Mitchell, global head of innovation at Westfalia.
