Canada-based Execulytics has unveiled its newly enhanced Proxy Market Share Canadian Produce Intelligence System.
The upgraded platform retains the comprehensive market share analytics of the previous version, while introducing powerful new features, according to a news release.
“Canada represents a critical market for both domestic and international businesses,” said Mike Mauti, managing partner of Execulytics. “Despite its importance, the Canadian produce industry is severely underserved in terms of consumer and retail intelligence. Our improved Proxy Market Share service addresses this gap.”
Key new features include:
- Annual, quarterly or monthly national and regional tonnage data.
- Seasonally adjusted truckload volume estimates for major retailers across core fruit and vegetable categories.
- Complete consumer profiles for each product category.
With this tool, stakeholders such as growers, shippers and importers can replace reliance on guesswork with precise, Canadian insights, Execulytics says. This allows for informed decision-making and targeted strategies t approach Canadian retailers effectively, according to the release.
“Clients often ask how Proxy Market Share can help elevate their performance,” Mauti said. “My response is simple: use the system to gain a deeper understanding of the Canadian retail and consumer landscapes. By doing so, companies can craft customized strategies that not only enhance their market penetration but also demonstrate a commitment to understanding the Canadian business environment.”
