Toronto-based Flashfood has unveiled a redesigned app built to help shoppers find and compare deals.
Flashfood, an app marketplace that connects shoppers with fresh produce, meat and other grocery items nearing sell-by dates at a reduced price, said the update offers a smoother experience from creating an account to browsing specific items at local stores.
New features include:
- A refreshed onboarding process to deliver a more user-friendly experience, especially for new shoppers.
- The ability to explore multiple stores at once in one view, with vertical and horizontal scrolling, making it simple to see what’s on sale nearby.
- Simplified Supplemental Nutrition Assistance Program Electronic Benefits Transfer shopping in the check-out process. Flashfood said the app now delivers a clear SNAP EBT subtotal on the checkout screen.
The company said the new app enables Flashfood to develop and update both iOS and Android versions efficiently, which will help it deliver new features faster in the future.
“Our customers have been asking for a new Flashfood app for a long time, and we could not be more excited to deliver it,” Jordan Schenck, president and chief operating officer at Flashfood, said in a news release. “Our growth and success to date have not been because our app was the best in the business, but because we deliver real value for our shoppers. Moving forward, Flashfood will offer both: affordable, fresh groceries through an excellent app experience.”
