FMI — The Food Industry Association has names three finalists in its FMItech Pitch Competition.
Badge, NoxuData and Workrz will each have a chance to showcase their technology solutions to the food industry at the 2025 FMI Midwinter Executive Conference, according to a news release.
“The food industry continues to invest in technology business solutions,” said Doug Baker, vice president of industry relations for FMI. “Food retailers alone spent more than $10 billion on technologies, including data analytics and [artificial intelligence], to improve efficiency and the customer experience. Our FMItech Pitch Competition finalists offer game-changing business solutions addressing crucial issues facing the food industry — the evolving customer experience, technology and workforce.”
About the finalists:
- Badge’s no-code mobile wallet platform allows retailers to reach in-store customers with an app-like, personalized experience within the Apple, Google and Samsung Wallets without downloading an app or creating an online account.
- NoxuData specializes in advanced data solutions for the food industry, using AI-powered analytics to optimize operations. Their platform leverages multi-agent architectures, offering users an interactive experience with a CPG data analyst rather than a simple chatbot.
- Workrz is a flexible job-sharing platform that connects freelancers and businesses. It combines flexibility with long-term frontline employment, enabling service workers to fill multiple part-time roles that fit their schedules while reducing businesses’ high turnover rates.
Each finalist will give a seven-minute pitch to a panel of judges and live audience, according to the release. The winner will present their pitch to all attendees during a Midwinter Executive Conference keynote session.
Learn more about FMItech at Midwinter and the FMItech Pich Competition at FMI.org/Midwinter.


