San Francisco-based business-to-business marketplace Full Harvest says it has acquired FarmersWeb, a farm sales and inventory management solutions provider.
Adding FarmersWeb’s proven software capabilities to its technology pipeline, Full Harvest now has the ability to speed the delivery of advanced features for its produce suppliers and buyers, according to a news release.
“Climate change considerations have become a pressing priority across the agriculture and food industry, especially in regard to on-farm food loss,” Full Harvest founder and CEO Christine Moseley said in the release. “We understand the need to move as quickly as possible to provide effective solutions to reduce food waste and acquiring FarmersWeb will help us make our vision of 100% full harvests a reality faster. Adding valuable software features from the FarmersWeb platform to our produce marketplace will help our farms sell their excess produce easier, more rapidly, and more efficiently than ever before.”
Digitizing produce buying and selling through its online marketplace, Full Harvest connects growers with produce buyers to unlock new revenue channels and minimize food waste, according to the release. As a major milestone in Full Harvest’s mission to solve the produce distribution efficiency problem and reduce farm-level waste, the addition of FarmersWeb’s advanced software features, such as inventory and order management as well as payments, will enable growers to bring even more produce to market faster, the release said.
“Providing farmers with the software capabilities needed to better streamline and manage their business has been our core mission for many years,” David Ross, co-founder and CEO of FarmersWeb, said in the release. “Working with an acquirer who shared that mission was very important to us. Full Harvest is disrupting how surplus and imperfect produce is bought and sold; I am thrilled to know that the hard work we spent creating our software will continue to be part of building a more sustainable supply chain. I am looking forward to seeing Full Harvest’s vision take root even faster.”
