Chicago-based Hazel Technologies has planned its first quality summit of the year for Feb. 25. The one-hour event will focus on stone fruit quality.
Speakers, according to a news release, include:
- Ashley Nickle, consultant and project manager at Ashley Nickle Growth Strategies LLC;
- Brandon Olivarria, field operations manager at Fredericksburg Peach Company;
- Tommy Caruana, director of business development of Retail at Hazel Technologies. Inc., and
- Mario Cervantes, director of business development of AgTech at Hazel Technologies, Inc.
Nickle, a veteran fresh produce journalist turned personal consultant, will introduce IFPA’s InSite, a new data platform with exclusive access to fresh produce information and consumer sentiment research, according to the release.
“I’m looking forward to sharing with growers the tools and trends I’ve been exploring and the opportunities they present for marketing, merchandising and strategy in the stone fruit category,” Nickle said in the release.
Olivarria and Caruana, will discuss how incorporating technology can amplify successful local programs, the release said, and the virtual event will conclude with a talk from Cervantes on innovation and quality advancements for the category.
“Locally grown produce has been a passion of mine for over a decade now,” Olivarria said in the release. “I look forward to discussing the ins and outs of bringing quality produce from a local program into the retail setting at Hazel’s Stone Fruit Quality Summit.”
The Stone Fruit Quality Summit is a free event. Registration is open to the general industry until Feb. 2 or until capacity is reached, the release said. To learn more about the event and register, check this link.
