A new website called the Agtech Toolkit is designed to enable entrepreneurs and growers to more efficiently collaborate.
The website is the product of a collaboration between Western Growers Center for Innovation & Technology and Farmhand Ventures, according to a column in Forbes about the website written by Farmhand Ventures executive Connie Bowen.
Bowen said that the website will help non-ag innovators have closer access to the grower community.
“The goal of this resource is to consolidate growers’ voices into one space for easy access by entrepreneurs,” according to the Agtech Toolkit website.
The website says the resource will give entrepreneurs the resources necessary to do the “foundational work to determine whether or not the addressable market is potentially large enough without wasting a farm operator’s valuable time.” It will also help innovators more intelligently target farmer interviews, the website said.
“We also anticipate that this resource might be helpful for investors lacking specific knowledge of agricultural markets, but this is a secondary benefit and lower priority,” Bowen said in her column.
