Family-farm cooperative Welch’s has partnered with TELUS Agriculture and Consumer Goods, a provider of digital solutions and data insights to offer automated validation, custom rules management and real-time compliance monitoring throughout Welch’s supply chain by leveraging TELUS’ proprietary agricultural database and advanced analytics.
TELUS says a first-of-its-kind deployment through this collaboration will use crop insights from soil to harvest to provide data-driven decision-making.
“This partnership reflects a broader industry shift toward digitizing compliance and improving traceability at every stage of the food system,” says Amy Turner, senior communications manager with TELUS. “The tools we’re providing are designed to help any organization — like Welch’s — capture reliable data from the field and create a strong chain of custody across their supply network.
Turner says this effort underscores the changing landscape as consumers and retailers seek more information on traceability and where food comes from.
“Food companies today are facing growing expectations from retailers and consumers alike, not just to meet safety standards, but to demonstrate transparency in how food is grown and handled,” Turner says. “This partnership is an example of what it looks like when companies invest proactively in that future.”
Turner says the platform will help growers and supply chain stakeholders simplify record-keeping, reduce duplication and provide a clearer view of compliance status. It also enables food companies to use standardized digital records to support transparency, improve workflows and build trust, she adds.
“That kind of infrastructure can help any food company become more agile and audit-ready, especially in the face of evolving regulations,” Turner says. “It’s about creating the right foundation so companies can adapt and scale as their needs evolve. And the goal is the same across the board: to improve the quality, safety, and sustainability of food from grower to consumer.”
The companies say this decade-long arrangement will transform regulatory compliance management and supply chain transparency, which Turner says is worth noting.
“A 10-year partnership signals a deep level of alignment and commitment to evolving together over time,” she says. “It also underscores the growing importance of collaboration between agtech providers and food companies to address complex supply chain challenges — not just in the short term, but for the future of food.”
