IFPA reveals next cohort of ag innovators for accelerator program

The International Fresh Produce Association has name the 12 new companies that will join the Fresh Field Catalyst Accelerator for the 2024 cohort.

immersion week
immersion week
(Immersion week)

The International Fresh Produce Association has name the 12 new companies that will join the Fresh Field Catalyst Accelerator for the 2024 cohort.

The accelerator program is designed to bring technology companies with ready to market solutions to the produce and floral industry to help make the supply chain more resilient and climate smart, according to a news release.

“As we embark on the third year of our program, our first goal is to bring new, innovative solutions into the industry,” Vonnie Estes, IFPA vice president of innovation, said in the release. “We are advancing the trial, adoption and utilization of climate-smart technologies to tackle our most pressing challenges head-on. At the same time, we are cultivating an extraordinary ecosystem of producers, mentors, and innovators committed to sustainability and progress.”

The cohort will come together first in June to take part in Immersion Week where they will visit more than a dozen businesses from San Francisco to Los Angeles. The group will spend almost a week on a bus tour exploring many aspects of the produce supply chain to learn from industry members about their practical challenges and what they need from solution partners.

Following the Immersion Week, the group will come together in August for a Demo Day in Salinas, Calif.

The Demo Day will provide an opportunity for the innovators to share their solutions for the produce industry after spending a few months reflecting on their Immersion Week learnings and time with an industry mentor. Mentors are assigned to each member of the cohort as a go to resource and guide as the participants move through the program. The program culminates at the Global Produce and Floral Show where each accelerator company will showcase its solution on the expo floor.

This year’s cohort includes:

  • Agragene Inc. — St. Louis.
  • ClearLeaf — Wilmington, Del.
  • Farm-ng — Watsonville, Calif.
  • Helios Artificial Intelligence Inc. — Tysons, Va.
  • Innov8.ag — Walla Walla, Wash.
  • L5 Automation Inc. — La Canada Flintridge, Calif.
  • Mirai Solar — San Francisco.
  • Neolithics LTD. — Tel Aviv, Israel.
  • Responsive Drip Irrigation, LLC — Bradenton, Fla., and Abu Dhabi, United Arab Emirates.
  • Root Applied Science — Oakland, Calif.
  • Sufresca — Ness Ziona, Israel.
  • Susterre — Calgary, Ontario.

“I’m excited to introduce our new cohort to the industry and to each other at the upcoming Immersion Week,” Estes said. “It’s amazing to witness the synergy of ideas, tech and problem solving that come from a group of innovators while they visit different businesses along the produce supply chain.”

The Fresh Field Catalyst Accelerator is powered by industry members who serve as hosts for the tour visits and mentors who guide the participants, and by a key industry supporter, SunWorld, the release said. Full profiles on the cohort companies and the company representatives embarking on the six-month program are available on the IFPA Fresh Field Catalyst page.

The Packer logo (567x120)
Related Stories
At the IFPA Global Produce and Floral Show, digital reputation expert Peter Wilson explored how AI-generated content could jeopardize consumer trust and what the fresh produce industry needs to do to safeguard businesses.
Two 2026 Packer 25 honorees share how innovative technology, processes and materials aim to cut waste.
EveryAisle’s rebrand and expanded AI platform empowers independent grocers to personalize shopper interactions, drive fresh produce sales and protect critical first-party data against third-party marketplaces.
Read Next
James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs.
Get Daily News
GET MARKET ALERTS
Get News & Markets App