Consentio, a digital trading platform for fresh produce, has announced the launch of Magic Orders for Walmart Retail Link and for iTrade.
If a produce company trades with Walmart or one of the iTrade retailers, the release said the supplier probably has to dial into the buyer’s respective portals to download orders, which must be manually typed into the supplier’s enterprise resource planning (ERP) system.
Magic Orders automates this process and electronically reads the orders from Retail Link and iTrade and passes them directly to the ERP and internal systems, the release said.
“With Magic Orders you will need less people to process orders — so you can save staff from the mind-numbing job of just typing orders,” Andy Makeham, head of Consentio USA, said in the release. “It is highly affordable and easy to implement and use and will usually pay for itself in just a few weeks.”
Magic Orders will also read other order formats including PDF, XLS, CSV, text and more, the release said.
“We now have one person doing the work of four pre-Consentio and we are now taking orders 24/7,” Jorge Vasquez, CEO of Latin Specialties, said in the release.
Consentio has recently raised $5 million to support U.S. business expansion, the release said. Led by Mundi Ventures, an international venture capital fund that invests in the U.S., Europe, Israel and Singapore, the release said the round also saw participation from Hambro Perks, the London-headquartered international investment firm focused on investing in the private technology sector, and Label Investments.
Consentio has seen order values traded through the platform triple in the last year, according to the release.


