WARP adds ‘Fresh Freight’ division, names new executive
Los Angeles-based WARP, a tech-enabled network of cross-docks and carriers specializing in middle-mile solutions, has announced Jake McPaul as a new executive for the company.
McPaul was named head of refrigerated operations and product for WARP’s new Fresh Freight division, according to a news release.
McPaul brings over a decade of experience focused on perishable freight to WARP, most recently serving as the vice president of supply chain at Smallhold, a mushroom producer focused on using tech and logistics to supply mushrooms to consumers, restaurants, grocery stores and more across the U.S., according to a news release.
McPaul built Smallhold’s supply chain from the ground up including sourcing raw materials, packing procurement and design, inventory and all things shipping, the release said.
Prior to Smallhold, McPaul spent time at Misfits Market as the director of logistics, as well as Blue Apron and C.H. Robinson — always focused on fresh freight.
WARP’s Fresh Freight division offers temperature-controlled transportation and cross-docking solutions. Delivery solutions include direct-store deliveries to restaurants, zone skipping or direct-carrier injections into last-mile providers and inbound pickups from farms to manufacturing/production facilities, according to the release.
“Refrigerated transportation and cross-docking solutions have been a struggle for the last decade that I’ve been in the industry,” McPaul said in the release. “WARP’s willingness to lean into problems like this and re-imagine networks that can provide customers with the transparency and flexibility needed in the modern world is what drew me to the company.”
McPaul will primarily be responsible for providing efficient temp-controlled solutions to the largest perishable shippers in the world that result in real savings and allows them to grow and expand, according to the release. McPaul and his team will also focus on building out a new temperature controlled less than truckload (LTL) network across the U.S.
WARP uses its proprietary technology to analyze a variety of data points, such as shipping lanes, rates and consolidation points, to give shippers unparalleled visibility of their loads, according to the release. The customers are provided with real-time tracking, which helps streamline communication between carriers and customers.
