Amado, Ariz.-based Wholesum has launched its revamped website, wh.farm.
“This website revamp is much more than an aesthetic upgrade highlighting vibrant and modern elements of our brand, it is about inspiring connection with our audiences in a deeper and more meaningful way,” Joanna Jaramillo, Wholesum marketing manager, said in a news release.
The revamped site reflects the brand’s growth in the organic produce space while embracing its standout elements: purpose, produce and people, according to the release.
As a central hub for all of Wholesum’s digital content, the site features brand-new elements to appeal to its audiences. A new Recipes section provides usage ideas and inspiration for dishes consumers can make at home using Wholesum organic produce, according to the release.
The site’s Where to Buy section includes links to online retailers where Wholesum product is sold. For partners, a Resources section provides downloadable assets, product catalogs as well as the company’s annual conscientious company report detailing its yearly sustainability efforts and achievements, the release said.
“We are also excited about the introduction of the Wholesum Blog where we can share deeper and authentic stories about the people behind the produce in addition to providing more in-depth education about our products and how they are grown,” Jaramillo said in the release.
The website update follows multiple expansions of Wholesum’s high-tech greenhouse operations and increased focus on high-flavor, premium produce, the release said.
Visitors to the site can find information and visuals of each product. Visitors can also learn more about the diverse growing regions where they come from, the release said.
“As a third-generation family farming operation, our company has a foundation of evolution and innovation,” Ricardo Crisantes, chief commercial officer, said in the release. “Our website is a reflection of that journey. It’s a space where we can further showcase how it is that Wholesum lives its purpose of nourishing a healthy world.”
