Guleph, Ontario-based GoodLeaf Farms says it has hired Andy O’Brien as its new president and CEO. Barry Murchie, who previously held the role will transition to a role on the company’s board of directors, according to a news release.
O’Brien recently held roles as the CEO of M&M Food Market, and he also held roles at General Mills, Campbells, Sunkist, Mars and more, the release said.
O’Brien serves on the advisory board for Northland Restaurant Properties (Moxies, Chop Steakhouse and Denny’s Canada), as well as the board of directors for Bakers Delight/COBS Canada.
“We have set a strong foundation over the past half-decade getting GoodLeaf established with a national footprint to ensure food security and sovereignty for Canadians, and with his exceptional experience in the food and hospitality sector, Andy is going to unlock the growth that foundation can support,” Murchie said in the release.
GoodLeaf Farms said since its founding in 2019, it added facilities in Calgary and Montreal and now produces more than 5 million pounds of fresh leafy greens.
“GoodLeaf Farms presents an amazing opportunity to take a young company with roots in the tech sector and turn it into a strong consumer food brand,” O’Brien said. “GoodLeaf is poised to deliver fresh, high-quality leafy greens to Canadians from coast to coast. I am excited to lead GoodLeaf in this new chapter.”
