Moxxy Marketing has hired Beth Adan as marketing director, a new role at the company, to manage brand objectives and raise agency visibility.
Adan has extensive background in marketing, public relations and content creation, according to a news release, most recently in the cannabis, hemp and CBD industries.
“Beth is a welcome and necessary addition to our team as we ramp up our own marketing,” Karen Nardozza, president and CEO, said in the release. “We have always strived with our own marketing to lead by example, and demonstrate to our clients and the fresh produce community how to achieve great results.”
Nardozza said Adan’s leadership qualities and previous experiences are in sync with the company’s goals.
Adan and her husband ran a small farm, offering produce at local farmers markets and marketed produce boxes specifically to college students, coining the term “SSA,” Student Supported Agriculture, according to the release.
“I’m thrilled to be returning to the produce industry, where I have roots as a former small farmer and homestead blogger, to expand upon my agriculture marketing experience,” Adan said in the release.
She works from her home office in Pullman, Wash.
