Fruit breeder Bloom Fresh has appointed Josep Jove Estiarte as CEO, effective immediately.
Estiarte had been serving as interim CEO and chief innovation officer since February 2024, according to the company.
With over 20 years in the fresh produce industry, Estiarte first joined Amfresh in 2002 and played a pivotal role in the development and international expansion of SNFL Group, according to a news release
“I am honored to officially lead Bloom Fresh as CEO,” Estiarte said in the release. “I am confident in the positive impact our robust pipeline of innovative varietals will have on growers and consumers alike. With our extensive portfolio and genetic expertise, we are set to deliver flavorful, high-antioxidant, and sustainable fruit varieties. Our commitment to innovation will continue to drive growth and satisfaction across the industry. I am grateful for the support from our licensees and excited about our thriving future.”
Alvaro Muñoz, CEO of Amfresh and majority owner of Bloom, expressed support for Estiarte’s appointment.
“Josep is the essence of Bloom Fresh,” Muñoz said in the release. “His deep understanding of growers’ challenges, market potential, and consumer needs has been instrumental in our success. The board and I have complete confidence in his leadership to steer Bloom Fresh towards new heights, ensuring we continue to deliver popular, healthy, and delicious table grapes to the world.”
Carl Johan Renström, representative of EQT Future, the private equity owner of Bloom, also endorsed Estiarte’s leadership.
“Josep’s extensive experience and strategic vision make him the ideal leader for Bloom Fresh,” Renström said in the release. “We are excited to support him as he continues to innovate and drive the company towards a sustainable and prosperous future.”
Under Estiarte’s leadership, the company will continue to lean into innovation, using natural and non-GMO breeding practices to create exceptional value for its licensed growers, marketers and employees worldwide, according to the release.
