Cindy Swanberg Schwing has joined Nogales, Ariz.-based Splendid by Porvenir as vice president of marketing.
Schwing will concentrate on all aspects of marketing, with those efforts connected and coordinated with retail sales, according to a news release.
“We hope to incorporate Cindy’s experience, energy and skill sets with where we are going as a company and believe we’ll have great success,” Daniel Ibarra, owner of Splendid, said in the release.
Most recently, Schwing managed the West Coast region for the National Mango Board as a retail consultant.
With more than 25 years of experience and with roots with a farming family in Texas, Schwing’s strong marketing and sales skills will further strengthen the Splendid and Tropic Star brands with Splendid’s full line of products, according to the release.
Splendid has operations in Mexico, Brazil, Ecuador and Peru, establishing year-round mango volume for the U.S. and Canadian markets, according to the release.
In northern Sinaloa, where the company has its operations in Los Mochis, hot water treatment for mangoes is not required. Other products handled are limes, lemons, sweet corn, green beans, bell peppers, cucumbers and winter squash, according to the release.
“I’m excited to be working with such a progressive, growing produce company and making connections and new relationships that will take us far,” Schwing said in the release. “It’s a perfect fit for me.”
