CMI Orchards has advanced several positions within the company in preparing for a period of expected tremendous growth.
The company announced in a news release Robb Myers’ promotion to vice president of business development from his former position as director of sales. In his new position, Myers will be taking on a more active role in retail strategy and overall business growth.
“Robb has been a stalwart at CMI for 33 years, his first day of employment coinciding with the day the company was founded back in 1989,” Bob Mast, president of CMI, said in the release.
CMI’s Vice President of Marketing George Harter is shifting to a strategic role with the company, helping to advance new projects as the newly appointed vice president of special projects, according to the release.
“This position will allow George to advance some of CMI’s key initiatives, guiding strategy with select retail projects and company growth plans,” said Mast.
“After spending most of my career in retail, I’ve enjoyed directing supply-side marketing over the past five and a half years,” Harter said in the release. “CMI’s dynamic processes and outstanding products, people and services [are] second to none.”
CMI’s Brand Manager Rochelle Bohm has taken the reins from Harter as the new vice president of marketing, according to the release.
“Rochelle is a force of nature with a hunger for innovation,” said Mast. “Over the past 9 years, Bohm has built a portfolio of successful and award-winning marketing programs and brands, producing some of the most innovative packaging and marketing campaigns trailblazing CMI’s path forward toward tremendous growth.”
CMI’s Marketing Specialist, Danelle Huber, will be taking on a strategic management role as the new Senior Marketing Manager.
Huber will continue to advance relationships with our retail customers and manage marketing operations such as data reporting, omnichannel solutions, in addition to trade visits and shows., Mast said in the release.
“I am anxious and eager to work hand in hand with CMI’s customers to continue keeping the apple, pear and cherry categories exciting and growing,” Huber said.
