Columbus, Ohio-based DNO Produce, Inc. has hired Melissa Rogner as marketing director.
Rogner will bring her knowledge of direct sales support, customer insights, content marketing, search engine marketing, social media, community relations and engagement strategies to grow the DNO/Freshealth brand, according to the release. Freshealth Kids fresh-cut, portion-packed fruits and vegetables used for K-12 school lunch programs will be a core business segment that Rogner will focus on growing in 2021 and beyond, the company said.
Rogner, according to the release, began her marketing career with Panera Bread’s second-largest franchise, where she made significant contributions to the growth of Panera Bread’s reach and brand recognition in the Midwest. She was also instrumental in launching an emerging fast-casual restaurant concept called Garbanazo Mediterranean. Most recently, Rogner supported wholesale growth for ten years as the vice president of marketing for Coffee Roaster, Crimson Cup Coffee & Tea.
