Federal agencies appoint produce trade advisory group members

Seven produce industry representatives have been named to the Agriculture Trade Advisory Committee for Trade in Fruits and Vegetables.

USDA logo_0.png
USDA logo_0.png

Seven produce industry representatives have been named to the Agriculture Trade Advisory Committee for Trade in Fruits and Vegetables.

The U.S. Department of Agriculture and U.S. Trade Representative’s Office choose the members of the fruit and vegetable group, along with six similar groups for industries including animal products, grains and processed foods.

The ATAC for Trade in Fruits and Vegetables members are:

  • Alicia Alder, North American Blueberry Council
  • Mark Haney, Kentucky Farm Bureau Federation
  • Matthew Lantz, Cranberry Marketing Committee
  • Molly O’Conner, CropLife America
  • Kam Quarles, National Potato Council
  • Harvey Reed, Louisiana Association of Cooperatives
  • Alicia Rockwell, Blue Diamond Growers

The ATAC committees provide technical advice and guidance from the perspective of their product sectors, according to a news release.

The USDA and USTR also announced the 13 members of the Agricultural Policy Advisory Committee, with representatives the agriculture community who provide advice to those agencies on trade policies matters, including trade agreement.

Bob Hawk, president and CEO of Delano, Calif.-based Munger Cos., which includes blueberry and nut production companies, was appointed to the Agricultural Policy Advisory Committee.

Members of the groups serve until 2025, according to a news release.

The Packer logo (567x120)
Related Stories
Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.
Burns joins JOH from Gutsy Inc., where he most recently served as senior vice president of sales, bringing a quarter-century of CPG experience spanning beverage and produce sectors across multiple retail channels.
Fresh from securing key advocacy wins, the International Fresh Produce Association CEO brought a clear message to the recent Washington Conference: The produce industry’s voice is actively shaping federal policy, but the fight for fresh is far from over.
Read Next
Driven by a consumer desire for health, sustainability and transparency, the sector is experiencing remarkable market growth, which growers are meeting through third-party certifications, supply chain management and high-volume, reliable retail programs.
Get Daily News
GET MARKET ALERTS
Get News & Markets App