Fruitist, the Los Angeles, Calif.-based healthy snacking brand formerly known as Agrovision, announced Sept. 11 the appointment of Rich Sullivan as chief financial officer and the addition of Thomas Seifert and June Yang to its board of directors. The company describes the appointments as bringing world-class expertise to its team.
“These appointments add best-in-class talent to Fruitist’s leadership team and board,” says Steve Magami, co-founder and CEO of Fruitist. “Rich, Thomas and June each have proven records of scaling world-class companies. Their decision to join Fruitist underscores the strength of our strategy and the scale of our opportunity.”
Rich Sullivan, chief financial officer
Sullivan brings more than 25 years of experience leading finance organizations at high-growth, public companies, according to Fruitist. He has held senior roles at DreamWorks, Twitter, STX Entertainment, and, most recently, served as CFO of SurveyMonkey.
“Rich’s financial leadership and deep capital markets experience will strengthen Fruitist’s foundation as we continue to grow globally and expand our reach to new consumers,” Magami says. “He is the right leader to guide our finance strategy through the next stage of growth.”
Thomas Seifert, audit committee chair
Seifert joins the board of directors as audit committee chair. Seifert is the CFO of Cloudflare where he guided the company through its IPO and helped scale it into a market leader with a $74 billion market cap. He previously held senior executive positions at Advanced Micro Devices (AMD) and Symantec, recognized for his expertise in global finance, governance and operational execution.
“Thomas’ global experience and disciplined approach to financial stewardship will provide valuable guidance to me and the board as we execute Fruitist’s road map,” Magami says.
June Yang, independent director
Fruitist also welcomes Yang as an independent director. Yang most recently ran Google Cloud’s AI and Industry Solutions, where she was responsible for strategy, product, user experience, responsible AI, partnerships and operations. In her previous role as vice president and general manager of Google Cloud’s largest business, Compute and AI infrastructure, she had profit and loss responsibility for the entire portfolio. She currently serves on the Boards of MSCI Inc., NetApp, UiPath and AHEAD.
“Having spent the past five years at Google Cloud, June is at the forefront of AI innovation and market disruption,” Magami says. “She has a rare blend of business and technology leadership that will help Fruitist harness technology to transform agriculture and create long-term value for consumers and shareholders alike.”
