The Giant Co. has named John MacDonald as its vice president of marketing, effective immediately.
“John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” John Ruane, president of The Giant Co., said in a news release. “With his extensive knowledge of both our business and customers, I’m excited to see how John will elevate The Giant Co. brand and deepen the relationships we have with our loyal customers.”
MacDonald will report directly to Ruane.
A veteran of the retail and health care industries with more than 30 years of experience, MacDonald first joined The Giant Co. in 2012 as director of marketing. Before his tenure with the company, MacDonald held a variety of roles at Ahold Financial Services and served as the vice president of marketing at Giant Food. Before returning to The Giant Co., MacDonald served as chief marketing officer for FreshDirect.
MacDonald earned a bachelor’s degree in marketing from Bloomsburg University and an MBA from Lebanon Valley College. He has completed executive education coursework at Harvard and holds a Six Sigma Black Belt certification, the release said.
MacDonald currently serves as a marketing adjunct professor at Penn State Harrisburg and has taught undergrad and graduate level courses at both Elizabethtown College and Lebanon Valley College.
