Chicago-based Hazel Technologies Inc. hired Kellen Stailey Martin as vice president of marketing.
Hazel delivers fresh produce solutions to extend shelf-life, increase sales and combat food waste, according to a news release.
Martin said she is excited to join Hazel.
“Hazel Tech’s impressive growth to over 160 customers is a testament to the quality and talent of the people who have cultivated this industry-changing organization,” Martin said in the release.
Martin has more than 15 years of experience in the produce industry, from marketing and product development to sales and merchandising. Most recently, she was vice president of marketing for Grimmway Farms, leading marketing and merchandising teams across North America.
In 2020, Marin won a spot in Progressive Grocer’s Top Women in Grocery and was named to Produce Business’s 40 under 40. She was awarded Produce Marketing Association’s Tip Murphy Scholarship for Leadership Excellence and accepted into the Emerging Leaders Program at Thunderbird School of Global Business.
Martin graduated with an international business degree from University of Texas McCombs School of Business.
At Hazel Tech, Martin will lead the company’s marketing strategy and implementation, as well as oversee the global marketing team. She will report directly to chief marketing officer Pat Flynn and will direct all media, digital, insights, public relations, content creation and brand management.
“Kellen’s multi-faceted experience in the produce industry will allow Hazel Tech to continue to mentor future leaders at our company, decrease food waste across the supply chain and increase sales for our customers in the fresh produce category,” Flynn, also cofounder, said in the release.
