Church Brothers Farms, Salinas, Calif., has hired Jennifer Wagner Sanchez as director of marketing.
Sanchez was director of retail sales for berry company Driscoll’s, and was at Green Giant Fresh/Growers Express for 7 ½ years before that, rising to vice president of marketing and category management. She also worked for Driscoll’s earlier, as category development, after positions at research/data firms Nielsen Perishables Group and Information Resources Inc.
At Church Brothers, Sanchez’s duties include will directing brand management, communications and messaging, new product launches and design and development of collateral for retail and foodservice business, according to a news release.
“As we continue to grow into retail, we are charging her with generating marketing plans that will create success for our customers and align with our overall sales objectives,” Rick Russo, senior vice president of sales and marketing, said in the release.
Sanchez lives in Gilroy, Calif.
