Chris Latta has joined Yakima, Wash.-based Kwik Lok Corp. as its director of business development.
Latta, most recently vice president of global sales for Binsfeld Engineering, has experience with sales, marketing and industrial design, according to a news release.
As director of business development, Latta will be responsible for driving ideation and commercialization of new solutions to market, the release said.
“Kwik Lok has a 70-year legacy providing inventive and reliable solutions to customers,” Blair Chastain, Kwik Lok chief revenue officer, said in the release. “I am excited to have Chris join Kwik Lok’s global team to guide a new generation of reliable and sustainable solutions to market.”
The position offers a great opportunity to build strong relationships and continuously Kwik Lok’s products and go-to-market strategies, Latta said in the release.
Latta has a bachelor’s degree from Western Michigan University’s College of Engineering and Industrial Design and a master’s degree in management, strategy and leadership from Michigan State University, the release said.
