Salinas, Calif.-based Naturipe Farms has named Ashley Finster as its vice president of marketing.
Finster, a marketing professional with nearly three decades of management experience, has worked in management consulting as well as senior marketing roles at various consumer product goods and agriculture organizations, according to a news release. As vice president of marketing, Finster will direct Naturipe Farms’ marketing, communications and digital strategies.
“I am excited to be leading Naturipe’s marketing team and looking forward to sharing all the great things Naturipe is doing,” Finster said in the release. “I joined Naturipe because we have so many shared values — innovation, creativity and working with the customer in mind — and I’m enthusiastic about their mission of providing high-quality, good-for-you products year-round.”
Finster previously served as chief marketing officer at SunFed Ranch, where she managed marketing, advertising, product development, category management, production of creative assets and contributed to exponential retail and revenue growth. She has also held roles with Treasury Wine Estates, California Olive Ranch, Wonderful Citrus and The Wonderful Company. She also has provided strategic advice as a consultant at Deloitte and through contract work.
Finster, who has an MBA from Northwestern University’s Kellogg School of Management, is based at Naturipe’s Salinas, Calif., office.
“I’m thrilled to welcome Ashley to the team,” Jim Roberts, president of sales at Naturipe Farms, said in the release. “Ashley takes an analytical, customer-focused approach to marketing that will greatly serve not just Naturipe’s marketing efforts, but also our brand development and expansion goals.”
Finster, who will report to Roberts, hopes to develop Naturipe’s strategic marketing plan further, expand Naturipe’s reach and solidify Naturipe as the berry of choice for customers, the release said.
