Pear Bureau Northwest is excited to welcome Michele Hoard to the company as the new Regional Marketing Manager for the Midwest region.
Through her work consulting with domestic and international brands, including the National Mango Board, New York Apple Association, Zespri Fruit and Red Bull, Hoard brings a range of talent and experience to the position. She brings established retailer relationships and knowledge setting up innovative in-store and digital promotions that drive category performance for retailers. Hoard’s hiring comes at a pivotal moment when Pear Bureau Northwest has shifted its strategy to driving consumer demand for pears wherever they shop, both in-store and online.
“I have always enjoyed working on behalf of produce organizations to increase grower returns, and when I heard about the position with Pear Bureau Northwest, I couldn’t pass up the opportunity to work with such a forward-thinking organization. This opportunity affords me the chance to make a direct impact for growers and grow category sales for our retailers,” said Hoard.
Kevin Moffitt, President and CEO of Pear Bureau Northwest, emphasized that “Michele’s creative thinking and diverse range of retail experience makes her a valuable and welcome addition to our organization. Her experience working with respected produce groups and brands will benefit the Bureau and build on our team’s development and execution of innovative promotions for Northwest pears designed to increase pear consumption and sales.”
As Regional Marketing Manager of the Midwest region, Hoard will focus on keeping pears in front of the consumer at retail and making the pear category profitable for major retailers such as Kroger, HEB, Meijer, SuperValu, Jewel-Osco, Roundy’s, Super Target, Hy-Vee and more.
To contact Michele Hoard or reach the Pear Bureau Regional Marketing Managers, visit http://trade.usapears.org/regional-managers/.
