USA Pears named Barbara Ruhs director of nutrition affairs and communications at the end of July. Ruhs is a registered dietitian nutritionist and the former nutrition marketing dietitian for Avocados From Mexico.
“We’re excited to welcome Barbara as we lean into the nutritional benefits of fresh U.S.-grown pears,” says CarrieAnn Arias, president and CEO of Pear Bureau Northwest. “Barbara is a nationally recognized dietitian and wellness strategist with a strong track record of helping brands bring nutrition to the shelf. Her insights will help USA Pears speak clearly and credibly about the important role pears can play in everyday wellness.”
“As a dietitian, I believe working in the food industry is a critical piece to helping Americans eat healthier,” Ruhs says. “Now, more than ever, shoppers are hungry for foods that deliver health benefits, and pears are well-positioned for nutrition stardom. As an excellent source of fiber, just one medium pear provides 6 grams of fiber, which is more than 20% of the daily goal. They pair perfectly with protein, and with more than 10 varieties to choose from, there’s a pear for everyone.”
