On Feb. 9 The World Apple and Pear Association elected Jeff Correa, director of international marketing at Pear Bureau Northwest, as chairman of the association.
“I am honored to be selected as the next chairman of the World Apple and Pear Association,” Correa said in a news release. “I look forward to working with the WAPA staff and the members to continue the global collaboration work the organization has been achieving over the past 20-plus years.
“This is a unique opportunity to lead and serve this global organization and bring my perspective and background as a pear marketer to add to the collaborative efforts the organization currently undertakes,” he continued. “WAPA has shown that there are great benefits to the global collaboration on data sharing, global issues and finding new ways to improve global consumption of apples and pears. I am excited to take on the chairman’s role for the next two years.”
Pear Bureau Northwest President and CEO Kevin Moffitt said the bureau has been active with the group.
“The Pear Bureau has been active in the World Apple and Pear Association from its inception in 2001, helping shape and develop WAPA into the go-to resource for pear forecasts and statistics as well as leading initiatives important to apple and pear producers worldwide,” Moffitt said in the release. “I am proud and pleased to see Jeff appointed to lead the group for the next two years.”
