Owatonna, Minn.-based Revol Greens has hired Jessica Dillon as its marketing director.
Dillon will lead all marketing initiatives in support of the Revol Greens brand, according to a news release. The company has producing locations in California, Georgia, Minnesota and Texas.
“Our greenhouse-grown, organic lettuces create an exciting opportunity to engage consumers in the process of how their produce is grown in an incredibly visual and tech-forward way that is closer to home, better for the planet and better for them,” Tom Thompson, Revol Greens’ chief revenue officer, said in the release. “Jess brings a wealth of knowledge and expertise in crafting and curating messaging around consumer marketing activation. Her background in categories that have undergone shifts due to trends toward plant protein sources and broader dairy category disruption has many parallels to fresh produce. She is well-poised to make a great impact here at Revol Greens in communicating what controlled environment agriculture is as we continue to expand into new markets.”
Dillon joins Revol Greens after nearly a decade of perishable food experience within the dairy industry at both Land O’Lakes and Fairlife, according to the release.
Her experience includes advancing promotional efforts to launch new food brands, guiding consumer research and implementing paid media plans for optimal exposure among key audiences, the release said.
She is a graduate of the Tuck School of Business at Dartmouth and Boston University, according to the release.
“This is an exciting new chapter for me. I was so impressed with the company’s culture, operations and, most of all, their people,” Dillon said in the release. “Revol Greens is a brand I’ve admired for a while. They are truly at the forefront of agriculture technology and changing the landscape of what it looks like to farm today. And it’s just the beginning. I’m here to help share advancements as they happen, in real time. And it’s happening quickly.”
