As a proud female- and family-founded, owned and led business, Los Alamitos, Calif.-based Frieda’s Specialty Produce is recognizing women pioneers during International Women’s Month, celebrated in March.
A campaign unveiled across multiple social media platforms features founder Frieda Rapoport Caplan, Supreme Court Justice Ruth Bader Ginsburg and poet laureate Amanda Gorman, who recited a poem at the U.S. presidential inauguration in January.
Their iconic styles and personalities were brought to life through produce, using colored cauliflower, Stokes purple sweet potato, shishito peppers and Snow Dragon fruit, according to a news release.
“My mother would have gotten such a kick out of seeing her portrait recreated out of dragon fruit and colored cauliflower,” Karen Caplan, president and CEO, said in the release. “It brings such joy to honor her alongside the legendary RBG and the voice of the next generation, Amanda Gorman. We wanted to focus on women who have inspired us, but in true Frieda’s fashion, do it in a way that makes people smile.”
This International Women’s month is a time companies can salute all female trailblazers in-side and outside the produce industry, from fearless frontline warriors to the scientists working on the vaccines and all of the moms in between.
To view the campaign, the social media pages: www.instagram.com/friedasproduce and www.facebook.com/friedasspecialtyproduce.
