Atlanta-based Salix Fruits has opened an office in Sadat City, Egypt.
“This is one of the most important milestones for the company in 2023,” Ignacio Vidales, sales manager at Salix Fruits, said in a news release. “In the last years, we saw a consistent increase in the offer and demand of citrus from Egypt. It has always been very competitive in terms of price in the North Hemisphere but know that competitiveness has also arisen in their quality. We believe it is key for our future to open an office in this location to be close to our growers to fulfill the growing demand of our customer base around the world.”
With an office in Egypt, Salix Fruits now is present in six locations around the world. Fruit business trade analyst Haydy Shaheen will lead the operations in the North African country, according to the release.
“Developing this region to supply the global markets we serve is a long-awaited wish that we are fulfilling today, and adding a professional like Haydy to this new office is the push we needed to achieve the challenge of turning Egypt into one of the most important countries of origin for our company,” Vidales said in the release.
Salix Fruit carries a portfolio of over 25 produce items and works with more than 80 producers in 18 countries and 400 customers in 57 countries, according to the release.
Salix was founded in 2013 by Juan González Pita and Luis Elortondo and has recently been acquired by Grubmarket.
