Food solutions company SpartanNash says Jason Ulichnie has been named as vice president, OwnBrands marketing.
In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands — including Our Family, Fresh and Finest by Our Family and Finest Reserveby Our Family — for company-operated stores and wholesale customers, according to a news release.
Bringing nearly 20 years of retail and restaurant industry experience at Schnuck Markets, Inc. and Brinker International, Ulichnie will also manage product innovation, pricing and promotions, forecasting and sourcing, working cross-functionally to enhance the OwnBrands portfolio and elevate brand presence.
“As we continue to take our brand-building to the next level, Jason will be an important addition to our marketing leadership team,” says Erin Storm, SpartanNash senior vice president and chief marketing officer. “His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare, Martin’s Super Markets and D&W Fresh Market shoppers.”
Ulichnie previously served as vice president, merchandising, of Own Brands for Schnuck Markets, Inc., a privately held supermarket chain based in St. Louis. He also served in senior leadership roles at Southeastern Grocers, Walmart and Brinker International, the casual dining company that owns, operates and franchises Chili’s Grill & Bar and Maggiano’s Little Italy restaurants.
Ulichnie earned his bachelor’s degree in business administration from the University of North Texas and his MBA from the University of Texas at Dallas, the release says.
