Tom Sebok, a leading expert in growth strategy, global brand development and advertising, is joining New England Consulting Group to help shape the future of Consulting in the rapidly-evolving world of marketing and innovation.
A former Managing Director at Accenture and Partner at PA Consulting, Sebok has a 30-year track-record in developing and implementing growth strategies for some of the world’s most recognized global brands such as AIG, AT&T, Bank of America, Bayer, Campbell’s, Dell, FedEx, Ford, Frito-Lay, Goldman Sachs, Hilton, KFC, Land Rover, Lowe’s, Mattel, Motorola, Office Depot, PepsiCo, Pizza Hut, PricewaterhouseCoopers, Unilever, UPS and Virgin Atlantic.
Sebok was CEO and President of Young & Rubicam (WPP) in North America and a Global Client Leader in Omnicom (OMC) and Interpublic Group (IPG), prior his transition to management consulting at Accenture. His career-long focus on brand strategy, marketing innovation, consumer insights and growth has put Sebok at the forefront of digital transformation, design-led strategic thinking, and human-centered experience design.
As a trusted consulting advisor to global leaders across industries, he is passionate in the conviction that creativity is a primary engine for growth and source of competitive advantage.
“Tom is an exceptional thought leader in global brand building and consumer behavioral insights,” said Gary Stibel, Founder & CEO of NECG. “His background in marketing, advertising and digital capabilities runs deep and will add tremendous value to all our clients. He joins a team of past CEOs, presidents and general managers of client market leaders that are focused on results, not just reports.”
