Tomra Food’s processed food business area has appointed Belgian Jacob Hobbel as its first global category director for vegetables and fruit.
The new role was created as part of the company’s ongoing strategy to tailor solutions even more precisely to specific food categories, according to a news release.
Hobbel joined Tomra after eight years as sales manager for Greenyard Frozen, a European market leader in fresh and frozen fruits and vegetables, the release said. Before Greenyard Frozen, Hobbel was sales manager at Belgium-based frozen vegetable producer Pasfrost, responsible for Central Europe, Scandinavia and Japan.
“The new role of Global Category Director for Vegetables and Fruit will establish TOMRA as a thought leader in this area, making this category a solid pillar of our core food business,” Karel Strubbe, vice president and head of global sales at Tomra Processed Food, said in the release. “Jacob brings to this task an extensive, in-depth understanding of the frozen fruits and vegetable industry, as well as insight into consumers’ quality expectations in these markets.”
Tomra Processed Food offers specialized solutions for seven food categories: vegetables and fruit, nuts and dried fruit, potatoes, proteins, confectionery, seeds and grains, and coffee, according to the release. Tomra Food’s other business area, Tomra Fresh Food, specializes in seven food categories: apples, avocados, blueberries, cherries, citrus, kiwi and tomatoes, the release said.
