Tracy Shaw was named the new digital marketing manager at Healthy Family Project and will oversee content strategy, website search engine optimization, digital partnerships and email marketing.
With more than 15 years in digital marketing, Shaw has experience in health-conscious food brand partnerships, content development and promotion as author of FoodWineSunshine.com.
She worked as a Healthy Family Project influencer partner for seven years through her website, Food Wine And Sunshine, becoming familiar with the brand and mission through promoting and developing recipe inspiration for the Publix in-store cause-marketing campaign as well as Healthy Family Project’s Power Your Lunchbox and Mission for Nutrition programs.
“Over the past seven years, we were continually impressed with Tracy’s passion for Healthy Family Project’s mission, partners and a general dedication to educating consumers on the farm-to-fork process,” Trish James, Healthy Family Project vice president, said in the release. “Her vast knowledge in the digital space will undoubtedly offer a world of value for Healthy Family Project as well as our brand partners.”
Shaw is finalizing her nutrition certification from eCornell and serves as an ambassador at Feeding Tampa Bay, a Feeding America food bank. She started her career in sales and management with Robert Half International, but eventually shifted gears toward her passion in helping families eat healthy on a budget through speaking engagements and the development of her first website, HavingFunSaving.com, has evolved into FoodWineSunshine.com.
