BelleHarvest will be marketing a full Michigan dry veg program, cider, and apple program through the summer and fall, says Nick Teriaca, director of sales and procurement for the Belding, Mich.-based marketer.
“What excites me about this season is the opportunity to showcase Michigan’s rich agricultural heritage and the hard work of our farmers,” Teriaca said. “It’s a chance to connect consumers with produce of our region and share the story of each of our growers.”
Teriaca said it was too early to determine precise expectations for the 2024 Michigan apple crop.
“We are expecting a robust apple crop as it currently stands,” he said. “Compared to the previous year, forecasts suggest that this year’s crop is on par with last season, barring any unforeseen weather events.”
Highlights from the BelleHarvest marketing plan for apples this season include promotions highlighting the quality of Michigan apples, in-store marketing materials and collaborations with retailers, and initiatives focusing on sustainability or community involvement, Teriaca said.
“Emphasizing the unique varieties that grow in Michigan will also be part of the strategy to distinguish the state’s apples from others in the market,” he said.
BelleHarvest invests in innovations in farming techniques, sustainability efforts and new partnerships aimed at enhancing the overall supply chain and customer experience, Teriaca said.
“We are excited to provide our apple cider on a much larger scale this year and expand marketing partnerships with companies such as Paramount Pictures and the Paw Patrol franchise,” he said.
