California grapes are live and on the air.
Commercials and messages for California grapes will appear now through the end of the year on television, on podcasts and radio stations, and online.
Grapes from California commercials are airing on digital television through November, said Jeff Cardinale, vice president of communications for the California Table Grape Commission.
Three 15-second commercials, California, Snacking, and Health, are airing on a variety of streaming services, digital television networks, apps, and sites, including Roku, Sling TV, HGTV, and foodnetwork.com, reaching primary shoppers ages 25-73, Cardinale said.
Commercials, both with retailer logos and without, are airing in U.S. markets where retailers have committed to promotion of California grapes, he said.
The commercials will also air in select Canadian markets in September and October. Digital television serves as a retailer incentive.
Four radio show influencers will voice ads focused on choosing grapes from California as a healthy snack, Cardinale said.
Amy Brown is again voicing radio ads that will run on stations that air the “Bobby Bones” and “Women of iHeart Country” radio shows, plus on the “4 Things with Amy Brown” podcast, he said.
Enrique Santos will reach Spanish-speaking consumers on stations that air the “Tu Mañana” program and English language stations that air “On the Move,” plus on the “Hola, My Name Is” podcast. Mario Lopez will voice California grape ads on stations that air “ON with Mario Lopez” and “iHeartRadio Countdown,” plus on the “ON with Mario Lopez” podcast. On stations that air the “Steve Harvey Show,” Nephew Tommy will voice California grape spots beginning in September, Cardinale said.
On radio stations throughout Canada and the U.S., retail tagged California grape ads will run on traffic, news, and weather reports during morning and evening drive times. An example of one of the spots, “Pack the Snack,” runs:
“Whether you’re sending the kids back to school or preparing for your own adventure, pack the snack that’s perfectly portable. Go with grapes from California every day! Delicious and packed with goodness, California grapes are available at (store).”
Health messages will also air around the country on the Radio Health Journal network. The spots, voiced by dietitian Courtney Romano, are airing now through December.
