Josh Leichter, CEO of Pacific Trellis Fruit, announced Nov. 29 the first shipment of Dulcinea branded cherries has arrived in the United States.
Pacific Trellis has quickly grown to be the number 3 importer of cherries and this year marks their first year packaging cherries under the Dulcinea label.
“We are proud to receive the first Dulcinea branded cherries,” Leichter says, “We would like to give a special thanks to our grower partners Delipack and Extraberries for helping to bring this program to market.” Supply of Dulcinea cherries will be available from December to March at participating retailers. The cherries will be available in a high graphic pouch bag and an 8x2lb clamshell. The successful delivery of the first cherries represents a victory for Pacific Trellis in an increasingly competitive category. “We see competition from China and logistics challenges seen worldwide as some of the biggest challenges we faced in rolling out this program,” says Dan Carapella, Cherry Category Manager, “We are pleased to have overcome those challenges.”
Pacific Trellis anticipates the crop to be consistent and high quality throughout the season with larger options available.
