Brewster, Wash.-based tree fruit marketer Honeybear Brands is preparing to ship cherries from Washington to retailers ahead of schedule.
An earlier bloom in Washington will allow dark sweet cherries to be on the market in early June, according to a news release. Rainier cherries will follow soon after.
“Cherry sales are critical for successful summertime produce sales,” Don Roper, vice president of sales and marketing for Honeybear Brands, said in the release. “Our expanded capabilities in Washington allows us to provide cherries at strong volumes and deliver a premier cherry-eating experience for our retail partners’ consumer.
Honeybear Brands said it is partnering with retail customers for key summer promotions and sales events to support shopper demand for this highly anticipated sweet and juicy fruit. With flexible packing capabilities at its expanded cherry packing facility in Pateros, Wash., Honeybear Brands can accommodate nearly all retailer packaging configurations, the release said.
“A great cherry eating experience coupled with the right promotional activity sets the tone for summer cherry sell-through and produce department success,” Roper said. “So far, Mother Nature has us profiled for an early start and strong season.”
