Melissa’s and Goldenberry Farms form joint venture for Sweet Sugar Mango
Melissa’s has been designated as an official distributor of Goldenberry Farms’ Sweet Sugar Mango under a joint venture formed by the companies.
The miniature mango variety has high sugar levels and thin, edible skin, according to a news release. Available April through June 2024, this marks the first "official" U.S. season for the Sweet Sugar Mango after a trial run in 2023.
“After several years of developing awareness for the item, demand from grocers and consumers alike has been very strong,” Michelle Alders, Goldenberry Farms product manager, said in the release. “We are thrilled to be partnering with Melissa’s to be a key national distributor for this unique and delicious item. Our Sweet Sugar Mangos are an almost-perfect attraction point for any product section. The fragrant and sweet smell immediately attracts customers, and the small size makes for a truly unique retail item.”
Non-GMO and hand-harvested by family farms on Colombia’s Caribbean Coast, the Sweet Sugar Mango undergoes a proprietary pre-harvest and post-harvest process for optimal flavor, travel and shelf life, the release said. The mangoes feature a thin skin that does not require peeling before eating and are both a kid-friendly treat and an elevated fruit-eating experience, according to Goldenberry Farms.
In anticipation of growing demand, Goldenberry Farms says it is expanding cultivation zones in Peru and Brazil to lengthen the season in the future.
The product is supported by a full social media and digital campaign, consumer recipes and promotions, as well as select in-store marketing campaigns, the release said.
