Raspberry volume is at peak levels for Naturipe Farms. With berries from both Baja California and central Mexico, its proprietary conventional and organic varieties will be available in high quantities for consumers, according to a news release.
“We’ve spent decades carefully cultivating our raspberries, and this year’s crop is some of our best ever — both in terms of yield and quality,” Fernando Aguiar, director of business development at Naturipe Farms, said in the release. “Our commitment to meeting customer needs has driven this expansion. This is the perfect time to mix raspberries into anything and everything. Enjoy them tossed on salads, baked into desserts or by the handful straight from the clamshell.”
Naturipe Farms said rising consumer demand has prompted it to expand acreage in all growing areas. In addition, the marketer said its proprietary raspberry varieties are performing exceptionally well this season thanks to a variety of environmental and growing factors.
Naturipe Farms anticipates strong volumes of both conventional and organic raspberries through the end of the year, according to the release.
“We’re excited to provide our customers with a plentiful selection of raspberries that we are confident will be a standout for retailers and consumers,” said Jim Roberts, president of sales at Naturipe Farms. “We understand the importance of meeting customer expectations and are dedicated to ensuring that when consumers come back for more of our exceptional raspberries, Naturipe will be there to provide them consistently.”
Retailers are encouraged to promote raspberries throughout the fall with in-store advertisements and signage, the release said. Raspberries are typically considered a late summer berry, so Naturipe Farms also recommends promoting recipes, such as oatmeal raspberry cookies, berry citrus scones or mixed-berry baked French toast.
