Washington Fruit Growers has debuted a new PLU sticker designed to connect shoppers to the story and values behind its fruits.
The company says the sticker, in the shape of the Liberty Bell, pays tribute to its long-standing logo, which is a symbol of its roots and commitment to quality.
Family-owned and led by third and fourth generations, the company says its refreshed design helps promote its ongoing focus on quality and transparency.
“This update connects our past and future in a meaningful way,” says Tommy Hanses, CEO of Washington Fruit Growers. “We’re proud to offer not only premium-quality fruit but also a simple way for shoppers to see the care and responsibility behind everything we grow.”
The updated sticker features a QR code that gives consumers instant access to information about:
- The health benefits of apples, pears and cherries.
- Washington Fruit’s organic program, sustainability efforts and food safety initiatives.
- Its dedication to quality.
Washington Fruit Growers says its new PLU stickers have been introduced to its conventional and organic apples hitting produce departments this season.
“As more consumers — especially younger generations — want to know where their food comes from and how it’s grown, we saw an opportunity to make that information easily accessible,” Hanses says. “By simply scanning the QR code, shoppers can learn about the health benefits of our fruit, the sustainable practices we use and the steps we take to ensure quality and safety every step of the way.”
