Traverse City, Mich.-based North Bay Produce says its Erandy blackberry program is flourishing and is expected to be strong this year.
The berries, known for their extraordinary appearance, feature large berries with resistance to red cells, lack of seeds, extended shelf life and sweet balanced flavor, should be in good supply as the Mexican growing season is shaping up to be a successful one, according to a news release.
Erandy blackberries are also known to be consistently sweet during their peak season, the company said. Grown in Mexico, these grower-friendly blackberries are expected to be available from mid-November through mid-June, the release said.
Additionally, North Bay said it offers Erendira, which is a medium-to-large blackberry with high brix, improved firmness and less regression.
North Bay said it sees its blackberry program as part of an overall strategy to provide category-leading varieties of premium berries to the industry. Its berry portfolio consists of blueberries, strawberries, raspberries and blackberries, the release said.
“The blackberry category represents a huge opportunity for the industry, and proprietary genetics like the Erandy are the key to unlocking that opportunity, through providing a consistent, delicious eating experience for consumers,” said Sarah Quackenbush, sales manager at North Bay. “We have found through all our proprietary genetics across the berry category that a consistent eating experience builds consumer trust and creates incremental growth in the category.”
North Bay will attend the International Fresh Produce Association Global Produce and Floral at booth No. 4039.
