The Oppenheimer Group has expanded cherry imports from the Southern Hemisphere, building a nearly year-round program.
Imports from Chile, Argentina and New Zealand have doubled, adding to Oppy’s cherry program from California and Oregon, according to a news release.
Chile is the cornerstone of its imported cherry program, with promotable volumes expected from December to January, according to the release.
“Thanks to an excellent growing season, we are seeing fantastic quality cherries with higher than normal brix levels as well as a very strong crop overall,” Eric Coty, vice president of South American operations, said in the release. “Our Argentinean cherries are also top-quality and will complement and expand upon our Chilean offerings.”
Coty said Oppy’s domestic program has seen strong growth and South American imports are just as promising, with consistently high-quality, well-sized fruit.
South American cherries are a unique opportunity for retailers, he said.
“Until fairly recently, cherries were purely a seasonal item, starring in the produce department as the ultimate impulse purchase during the North American summer months,” Coty said in the release. “Now, our customers can capitalize on that same ‘cherry effect’ with promotions during the holidays and into January.”
Oppy works closely with retailers, offering award-winning marketing and promotional support, and to tap into holiday promotional opportunities, according to the release. Plans are to expand its cherry program every year. Chile exports less than 2% of its overall crop to North America, according to the release, leaving significant room for growth.
