Rio Rico, Ariz.-based Rich River Produce is looking to expand its conventional and organic produce volume considerably this year, says Andrea Duarte, marketing and public relations director.
“Our program will grow exponentially considering we have doubled our inventory,” Duarte said. “Mexican commodities will have a steady increase as the cost in the U.S. for both production and distribution compared to Mexico where it has become cheaper for U.S. companies to import produce.”
The company’s brand is Farm Fresh, and besides offering wholesale produce, the company specializes in bulk ordering of preprepared produce for direct processing, according to the company’s website.
Rich River Produce also offers specialized jalapeno varieties for direct processing.
The website said commodities handled include:
- Jalapeno peppers.
- Habanero peppers.
- Anaheim peppers.
- Serrano peppers.
- Pasilla peppers.
- Caribe peppers.
- Bell peppers.
- Tomatillo.
- Butternut squash.
- Roma tomatoes.
- Eggplant.
- Jicama.
- Cucumber.
Duarte said the company’s marketing strategies in the months ahead include raising awareness of the company’s offerings on the marketer’s social media pages and participating in conventions and trade shows.
