State-sponsored TV series spotlights Georgia growers

From mushrooms and peaches to pecans and peanuts, Georgia growers are sharing their stories on the new Georgia Grown TV series, “A Fork in the Road.”

ForkinRoad-EllijayMushrooms.jpg
ForkinRoad-EllijayMushrooms.jpg
(Photo courtesy Georgia Public Broadcasting)

From mushrooms and peaches to pecans and peanuts, Georgia growers are sharing their stories on the new Georgia Grown TV series, “A Fork in the Road.”

By May 1, a dozen episodes had aired on Georgia Public Broadcasting channels statewide.

Sponsored by Georgia Grown, the marketing and economic development arm of the Georgia Department of Agriculture, “A Fork in the Road” gives consumers a realistic look at food production in Georgia and tells the stories behind each company.

“Viewers will experience cattle ranches, dairies, orchards, farms, seafood operations, produce distribution, food manufacturing, restaurants, and much more through real-world examples and on-the-farm interviews,” Matthew Kulinski, deputy director for Georgia Grown, said in a news release before the first episode aired Jan. 16.

“They will leave every video with an improved understanding of how their food is produced and its relationship to their lives.”

The series is produced by David Zelski of “Georgia Traveler” fame.

Watch more: “A Fork in the Road.”

Zelski’s experiential storytelling style takes viewers behind the scenes on various farm operations and shows how the work is done in addition to telling how it gets done.

Each episode features several food producers, such as John and Elizabeth Moon of Green Box Mushrooms in Gainesville, Ga., in the May 1 episode.

“Our pride is the fact that we’re actually able to create and incept from more than being born in Georgia to being fully Georgia grown, and that’s the beauty of our farm,” Elizabeth Moon said on the show about their oyster mushrooms.

A Jan. 30 episode told about the shiitake and oyster varieties grown in the Appalachian Mountains by Ellijay Mushrooms, Ellijay, Ga.

“They’re thick. They’re meaty. They’re your next best meal,” president and cofounder Howard Berk said on the show.

In addition to the state’s public broadcast TV channel, episodes are available at www.AForkintheRoadTV.com.

The Packer logo (567x120)
Related Stories
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Severe drought and unseasonable spring heat in North Carolina are causing significant yield losses for specialty crops like brassicas and berries while simultaneously increasing pest pressures for regional organic growers.
The strategic transition marks a significant step forward in Thx!’s mission to prove that doing good is good business, while unlocking new opportunities for brands, retailers and consumers to create meaningful impact.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App